Improve Your Conversion Rates

Looking to improve your ROI?

Conversion Rate and ROI are two key terms to pay attention to in any pay-per-click (PPC) campaign. When there is highly targeted traffic being referred to a web site, the higher the chances of conversion. As the conversion rate increases, so does the ROI.

How does a web site owner identify how to attract highly targeted traffic? Where does one begin?

The answer is quite simple, really....

• Start with keyword research. Study your web logs or log files.
• Identify all the keywords and keyword phrases that visitors use to find your web site.
• Do some preparatory keyword research using well-known tools such as:
  WordTracker
  Good Keywords
  Overture's Search Term Suggestion Tool
• Open a Google AdWords Account. It only costs US $5 to open an account. Google has an excellent Keyword Suggestion Tool that will help you tie in all the research you have done so far with the actual searches that are done on Google. Remember Google has the lion's share of the search market today.
• Figure out how much you can afford to spend each day on your PPC campaign with Google. Set your daily spending budget.
• Group your keyword phrases together in as logical a manner as possible. These are your ad groups
• Group your ad groups in as logical a manner as possible. These are your ad campaigns.
• Keep your ads paused as you take one final step in this preparatory stage: search using your keywords in Google and look at both the ads that show up as well as the search results. Identify any obvious or glaring words that you don't want to show up for. These are called negative keywords. The most common negative keyword is free.
• Also identify the exact keyword phrases you want your ads to show up for. These are critical steps in the process of keyword research.
• Don't forget to examine your competition.
• Add the negative keywords to your campaigns; also add the exact keyword phrases to your ads.
• Write more than one compelling ad per ad group.
• Use URL tracking to see which ad returns most clicks.
• If your products are high-value products, include a price in the Title of the ad. This ensures a higher conversion simply because only those interested in your product will click through to your site.
• Unpause your ads and release them for public consumption on Google AdWords.

Your job is not done yet. It has just begun.

• You must refine your ads on a daily basis for the first couple of weeks.
• See which ads are resulting in a higher CTR (click through rate) but in no conversions. These ads must be refined further to target the traffic better or drop the ad.
• Improve your ad copy until you have achieved a well-balanced highly targeted Google AdWords campaign.

For specific and detailed PPC strategies that will help you improve your conversion rate and boost your ROI, consider buying Andrew Goodman's ebook called "21 ways to Maximize Your ROI from Google AdWords Select"

Use it as a workbook when you launch your AdWords campaign or as a tool to improve your ongoing campaigns. Andrew Goodman walks you through writing effective copy, developing keywords or keyword phrases, testing and bidding on Google AdWords with immediate results. Every page is filled with relevant and practical advice. Just as you can see your ads immediately with Google Adwords, you can see immediate results by following the strategies and pearls of wisdom laid down in "21 ways to Maximize Your ROI from Google AdWords Select."

This e-book is selling for $49 currently. The price is expected to go up to $149 shortly.